Expert F&B Consulting for Hotels, Resorts, Restaurants and Mixed-Use Spaces.
WF Consulting

Black Barn Bistro, Havelock North NZ

WF Consulting provides comprehensive F&B consulting services tailored to hotels, resorts, and mixed-use spaces. Our expertise spans concept development, F&B strategy, operational consulting, and repositioning to create immersive and profitable guest experiences.

  • We craft unique, market-driven restaurant and bar concepts that reflect the essence of each location and identity, delivering bespoke dining experiences that elevate your brand.

  • From mixed-use developments to luxury residential complexes, we design food and beverage strategies that enhance the guest experience, maximize foot traffic, and increase revenue.

  • Our hands-on approach ensures smooth F&B operations from concept to execution. We provide actionable insights into menu development, staff training, and operational efficiencies tailored to your venue.

  • Whether you’re a hotel or resort seeking to refresh your current offerings or enhance your competitive edge, we offer repositioning strategies designed to breathe new life into your F&B spaces.

With our proven track record, we offer holistic solutions to hotels, resorts, and mixed-use spaces looking to optimize their food and beverage operations and deliver exceptional guest experiences.

Warren Ford | Founder of WF Consulting

With over 20 years of experience in the hospitality industry, I have worked closely with hotels, resorts, restaurant groups and mixed-use spaces to create immersive and revenue-driven F&B concepts. My expertise spans everything from concept development and F&B strategy to operational consulting, delivering tailored solutions that elevate guest experiences and optimize food and beverage operations.

As someone who has built and operated restaurants from the ground up, I understand firsthand the challenges and intricacies involved in creating successful hospitality ventures. This real-world experience allows me to provide actionable insights and effective strategies that address both the creative and operational aspects of your project.

As the founder of WF Consulting, I oversee every project, ensuring a hands-on approach that aligns with each client’s unique vision. From working with luxury resorts to navigating the needs of complex multi-use developments, I bring a wealth of knowledge and a passion for crafting exceptional hospitality experiences.

I collaborate with a network of specialists and experts, bringing in the right people on an ad-hoc basis to ensure your project’s success. This agile and personal approach allows WF Consulting to remain flexible, adaptive and focused on delivering results.