The Hospitality Shuffle: What’s Trending
I’ve been on a bit of a whirlwind trip lately, and let me tell you, the hospitality world is buzzing with excitement! From rooftop grills to inventive dining experiences, it’s clear that trends are reshaping how we think about restaurant concepts. In 2024, we’re seeing shifts that are changing the way we eat, drink, and connect. Whether you’re a restaurant owner, hotelier, or simply passionate about hospitality, these trends are setting the stage for a new era. Let’s dive into what’s making waves and how you can stay ahead of it all.
Sustainability
Beyond the Buzzword
Sustainability isn’t just a buzzword anymore; it’s become a core part of the hospitality industry. From reducing food miles to zero-waste practices, consumers are demanding more transparency and responsibility from the places they dine. Think about it: menus proudly showcasing ingredients from the local farmer down the road, or cocktails featuring herbs grown in the bar’s garden. And hey, we’re not just talking about food here—restaurants are finding clever ways to minimize waste. That root-to-stem movement is going strong, where even the once discarded are finding their way centre stage on plates. (Who knew?) It’s not just trendy—it’s the new normal.
For a standout example, Silo in London (check them out at silolondon.com) is the world’s first zero-waste restaurant, delivering products in reusable containers and even making their crockery from crushed wine bottles. Another game changer is Blue Hill at Stone Barns in New York, where they serve a multi-taste feast straight from their farm, reducing their environmental footprint while delivering farm-fresh quality.
The Experience Economy
These days, dining out isn’t just about eating—it’s about the experience. The rise of "experiential dining" means customers are looking for more than just good food; they want storytelling, interaction, and something to Instagram. Restaurants like Carousel in London (carousel-london.com) are leading the charge with rotating chef lineups, pop-up events, and immersive experiences that change every week. It’s a space where the food tells a story, and diners leave with more than just a full belly!
High-Low Dining
Comfort Meets Luxury
One of the most exciting developments in recent years is the blending of casual and fine dining— the "high-low" experience. Picture this: familiar, comforting dishes elevated with top-notch ingredients and creative twists. Coqodaq in New York’s Flatiron district (coqodaq.com) is a perfect example, where fried chicken meets sophistication. They’ve transformed humble comfort food into a gourmet experience, mixing the simplicity of fried chicken with elevated paired sauces, and sides in a fun and refined presentation. The result? An approachable dining experience but
still feels special. A hot ticket in town at the moment!!
This trend is all about making luxury more accessible. It allows diners to enjoy high-quality food without the formal setting or price tag traditionally associated with fine dining.
Destination Dining
How Hotels Are Shaping Culinary Tourism
Gone are the days when hotels had a forgotten restaurant at the back of their property. Today, hotel dining is stepping into the spotlight, offering unique, standalone experiences that rival even the best local restaurants. In-fact a recent report found that 82% of travellers now seek out hotels with standout dining options during their stay. The shift from hidden hotel eateries to culinary destinations is reshaping the hospitality landscape, with inventive, must-visit venues leading the charge.
Take Laser Wolf at The Hoxton in Brooklyn, NY (laserwolfbrooklyn.com). This Israeli rooftop grill has become a destination in its own right, offering panoramic views paired with inventive, shareable dishes that reflect bold, authentic flavours. It’s not just about the convenience of dining where you sleep—guests are booking rooms because of the restaurant. Hotels that embrace this trend are capitalizing on the opportunity to transform dining into an experience that elevates the entire guest stay.
These restaurants are also creating a mini revenue ecosystem, becoming successful venues that appeal not only to in-house guests but also to the local neighbourhood alike.
Shameless Self-promotion
Trends come and go, but the one thing that remains constant is the importance of creating memorable, meaningful experiences. Whether you're looking to revamp your F&B strategy or introduce a more sustainable approach to your operations, staying informed and adaptable is key. Want to dive deeper into how these trends can work for your business? Reach out, and let’s chat about bringing your hospitality game to the next level!
